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The First 30 Days
Before the home is listed…
• Prepare Competitive Market Analysis (CMA) to assist seller in pricing home correctly
• Execute listing agreement
• Prepare profile sheet
• Prepare advertising schedule
• Prepare marketing plan
• Suggest cosmetic improvements when applicable
• Discuss possible placement of a home tender
• Take photos of the property
• Schedule a "virtual tour" photo session if applicable
Week One
• Accept, process and submit listing
• Enter listing into MLS database
• Place "For Sale" sign and lockbox on property, if appropriate
• Display property profile sheet on greenwoodking.com
• Add photo gallery to greenwoodking.com and har.com
• Schedule listing for next available office tour
• Promote listing at next sales meeting
• Prepare advertising copy and schedule ads
Week Two
• Direct mail "For Sale" cards to appropriate neighborhoods
• Prepare and submit property information for promotional distribution via GK's "Houston Home Registry"
• Report activity to seller
• Promote and hold broker open house
Week Three
• Promote and hold public open house, if appropriate (advertised in GK's Houston Chronicle ads)
• Report activity and feedback from showings to seller
Week Four
• Follow-up with agent showings
• Report activity to seller
• Provide seller with first 30-day report, including summary of marketing efforts, suggested marketing changes and copies of all advertisements
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After the First 30 Days
Weekly
• Follow-up with prospects and agents who have seen property
• Report activity and feedback to seller
• Promote listing with other agents
• Sales meeting discussions
Monthly
• Advise real estate community of status changes
• Review current market statistics with seller and revise pricing and marketing strategy, if appropriate
• Schedule and promote broker open houses and possible public open houses
• Review feedback from agents and prospective buyers and suggest implementation of appropriate changes
• Prepare monthly written report of activity and agents' comments for seller
• Coordinate advertising and provide copy to seller
• Re-contact all agents who showed property to advise of any status changes
• Continue to promote property until it is sold
After Acceptance of an Offer
• Assist seller with transaction details, from contract to closing
• Provide seller with estimate of closing costs
• Coordinate inspections when needed
• Facilitate seller's communications with buyer regarding inspection issues
• Meet with appraisers and provide comparables
• Apprise seller of timetable for contract compliance
• Facilitate conversations with title company regarding any title issues
• Assist in scheduling contractors or workmen to perform repairs
• Review closing checklist with seller
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Getting Your Home Ready for the Market
A home that shines among similarly priced houses is the one that sells.
Before you list your home on the market, you should know that once you are listed with MLS you are "on stage." You will do things you would not ordinarily do, live life in a way you wouldn't ordinarily live. Establish a routine and seldom vary from it; make the beds every morning, pick up and put away items every day - or when there are repeat showings, every hour - if necessary.
Price and condition of a home are the two most important factors in selling your home.
The following suggestions for preparing your home to sell are worth special attention:
Indoors
• Clean walls and if necessary paint walls with neutral colors
• Clean windows inside and out
• Test all light fixtures and put in new bulbs
• Completely repair any plumbing issues
• Provide a pleasant scent in the house; remove any odors
• Make sure that sinks and tubs are stain-free; faucets in good repair
• Replace or repair caulking in tubs and showers
• Remove all clutter from closets, attic, basement, garage and other storage areas
• Ask your Greenwood King agent what furnishings should be "edited" from rooms to give your home a more spacious look
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And The Great Outdoors
• Mow, water and edge lawn carefully
• Trim trees, weed and cultivate flower beds
• Rid driveways and walkways of grass clippings
• Paint or clean exterior of house, especially the front door
• Test locks on all doors
• Replace old, tarnished street numbers
• Have an expert check condition of roof
• Repair screens and screen doors
• Make sure all exterior lighting is in working condition
• Remove all clutter in driveway
When your home is to be shown, we will always attempt to make an appointment with you, giving you as much advance notice as possible. To help make the best impression during showings, we suggest you:
• Open draperies and curtains
• Turn on enough lights to brighten every corner, day and night
• Remove dirty dishes
• Make beds
• Dust and vacuum; clear clutter
• Clean kitchens and baths so they sparkle; clear counter-tops of clutter
• Turn off TVs and radios (noise is distracting, although soft background music is acceptable)
• Keep pets out of the house (even the friendliest pets become anxious when strangers appear)
• Put away (or remove completely) valuables such as jewelry and cash
Most Importantly
Avoid conversing with prospective buyers during showings. Let your Greenwood King agent who is showing your home answer any questions the prospective buyers may have. It is best for you to leave while the house is being shown. Complete the Seller's Disclosure Statement accurately and fully, and update it as needed to correctly reflect the condition of your home.
If a prospective buyer comes by unexpectedly without a broker, get their name and phone number. FOR YOUR OWN PROTECTION, DO NOT SHOW THE HOME. Have unescorted buyers call your Greenwood King agent for an appointment.
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